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Hospitality & Banquet Operations Management 
CHOOSE FROM 13 PROGRAMS​

HOSPITALITY MANAGEMENT 

  • Understanding Financial Statements

  • Building High-Performing Teams

  • Services Marketing Planning and Management

  • Pricing and Revenue Management Essentials

  • Building Guest Loyalty

  • Introduction to Hotel Operations

  • Leadership Symposium  

  • Hospitality Symposium  

  • Marketing Symposium

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DESIGNED FOR:

Hospitality professionals working in every function of their organization.

Professionals looking to move into a hospitality management position.

HOSPITALITY MANAGEMENT 360 

      Introduction to Banquet Operations

  • Becoming a Powerful Leader

  • Building High-Performing Teams

  • Understanding Financial Statements

  • Using Ratio Analysis to Evaluate Financial Performance

  • Services Marketing Planning and Management

  • Evaluating Business and Customer Factors Affecting Marketing Decisions for Services

  • Introduction to Banquet Revenue Management

  • Forecasting and Availability Controls in Banquet Revenue Management

  • Marketing the Hospitality Brand Through Digital Media

  • Utilizing Income Statements and Operational Data

  • Building Guest Loyalty

  • Introduction to Restaurant Revenue Management

  • Managing Meal Duration and Reservations

  • Leadership Symposium  

  • Hospitality Symposium  

  • Marketing Symposium

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  • Implementing Brand Strategy Through Digital Media

  • Pricing Strategy and Distribution Channels in Banquet Revenue Management

  • Overbooking Practices in Banquet Revenue Management

  • Non-Traditional Applications of Banquet Revenue Management

  • Building a Resilient Services Marketing Information System

  • Developing a Service Strategy and Managing the Brand

  • Managing Service Demand through Pricing and Distribution Strategies

  • Developing an Integrated Marketing Communications Strategy for Services

  • Optimizing Your Food and Beverage Menu

  • Managing Your Food and Beverage Supply Chain

  • Optimizing Restaurant Space and Pricing

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DESIGNED FOR:

Hospitality managers working in banquets and corporate offices.

Hospitality professionals aspiring to management positions.

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HOSPITALITY LEADERSHIP 

  • Leading Service-Focused Transformation

  • Creating an Agile Enterprise

  • The Power of Experimentation

  • Becoming a Strategic Leader

  • Making Strategic Change Happen

  • Leadership Symposium  

  • Hospitality Symposium 

 

DESIGNED FOR:

  • Hospitality managers, directors, and general managers

  • Business professionals newer to the hospitality industry looking quickly to translate their outside expertise.

  • Owners, operators, and managers looking to accelerate growth and profitability.

  • Aspiring hospitality managers

  • Individual contributors

  • HR professionals

  • Managers and leaders in any industry seeking transformative organizational knowledge.

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HOSPITALITY ACCOUNTING 

  • Examining the Uniform System of Accounts for the Banquet Industry (USALI)

  • Benchmarking Banquet Performance

  • Using Financial Statements for Decision Making

  • Applying Managerial Accounting Tools to Improve Flow Through

  • Preparing the Operating Budgets and Monitoring Performance

  • Hospitality Symposium

 

DESIGNED FOR:

  • Banquet owners.

  • Banquet general managers and directors.

  • Banquet managers and department heads.

  • Banquet employees using financial information for decision making.

  • Accounting professionals seeking to move into the hotel industry.

BANQUET REAL ESTATE INVESTMENT & ASSET MANAGEMENT

  • Financial Analysis of Banquet Investments

  • Control of Event Space Real Estate

  • Developing an Asset Management Strategy

  • Achieving Banquet Asset Management Objectives

  • Valuing Banquet Investments Through Effective Forecasting

  • Valuing Banquet Intellectual Property and Structuring the Capital Stack

 

DESIGNED FOR:

  • Hospitality professionals with financial or operational responsibility

  • Lenders and investors involved in hospitality real estate projects.

BANQUET REVENUE MANAGEMENT

  • Introduction to Banquet Revenue Management

  • Forecasting and Availability Controls in Banquet Revenue Management

  • Pricing Strategy and Distribution Channels in Banquet Revenue Management

  • Overbooking Practices in Banquet Revenue Management

  • Non-Traditional Applications of Banquet Revenue Management

  • Hospitality Symposium  

 

DESIGNED FOR:

  • Revenue managers and directors

  • General managers

  • Front desk managers

  • Sales and marketing analysts

  • Hospitality professionals responsible for financial success

  • Aspiring hospitality management professionals looking for a strong foundation of revenue concepts.

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BANQUET REVENUE MANAGEMENT

  • Price and Inventory Controls

  • Price Sensitivity and Pricing Decisions

  • Segmentation and Price Optimization

  • Displacement and Negotiated Pricing

  • Search Engines and Online Selling: Stimulating Incremental Demand

  • Hospitality Symposium

 

DESIGNED FOR:

  • General managers

  • Revenue managers

  • Marketing managers

  • Hospitality professionals responsible for their organization's financial performance

FOOD AND BEVERAGE MANAGEMENT

  • Utilizing Income Statements and Operational Data

  • Optimizing Your Food and Beverage Menu

  • Managing Your Food and Beverage Supply Chain

  • Building Guest Loyalty

  • Leading Your Team to Optimize Results

  • Hospitality Symposium  

 

  • Operating a Profitable and Responsible Beverage Program

  • Opening a Full-Service Banquet/Restaurant

  • Adding Value with Special Events

 

DESIGNED FOR:

  • General managers and line-level employees involved in the operation and financial performance of a restaurant or food and beverage service.

  • Managed service contractors for stadiums, arenas, hospitals, airlines, franchises, and catering.

  • Professionals new to the food and beverage industry

  • Non-restaurant professionals looking to be conversant in operations of food and beverage providers.

  • Caterers, restaurateurs, event space managers, property managers, corporate event managers

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HR IN HOSPITALITY

  • Positioning the HR Function for Competitive Success

  • Sustainable Talent Attraction and Selection Strategy

  • Developing an Effective Retention Strategy

  • Discrimination Law in the Hospitality Industry

  • Hospitality Symposium

 

DESIGNED FOR:

  • Banquet owners and asset managers

  • Corporate HR managers with multi-unit oversight in multiple locations

  • Recruiters

  • Hiring managers

  • Operational managers

  • Hospitality professionals looking to move into an HR position.

  • HR professionals looking to move into the hospitality industry.

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PLANNING AND DESIGN

  • Foundations of Banquet/Event Planning

  • Initial Banquet/Event Planning Decisions

  • Banquet Room Design

  • Banquet/Event Public Space Design

  • Banquet Back-of-House Design

  • Hospitality Symposium  

 


DESIGNED FOR:

  • Architects

  • Interior designers

  • Banquet consultants

  • Architecture students

  • Owners, developers, and construction managers

ADVANCED HOSPITALITY REVENUE MANAGEMENT:

PRICING & DEMAND STRATEGIES

  • Leading Service-Focused Transformation

  • Creating an Agile Enterprise

  • The Power of Experimentation

  • Becoming a Strategic Leader

  • Making Strategic Change Happen

  • Leadership Symposium  

  • Hospitality Symposium 

​

DESIGNED FOR:

  • Hospitality managers, directors, and general managers

  • Business professionals newer to the hospitality industry looking quickly to translate their outside expertise

  • Owners, operators, and managers looking to accelerate growth and profitability

  • Aspiring hospitality managers

  • Individual contributors

  • HR professionals

  • Managers and leaders in any industry seeking transformative organizational knowledge

PROFESSIONAL DEVELOMENT PROGRAM

SESSION 1:

  • Advanced Hotel Real Estate: Asset Management Strategy

  • Creating and Managing the Guest Experience

  • Hospitality Financial Decision-Making

 

SESSION 2:

  • Advanced Real Estate: Deal Structuring and Capital Markets

  • Hospitality Brand Management

  • Transformative Hospitality Leadership in a Post-Pandemic World

 

DESIGNED FOR:

Hospitality professionals with at least two years of experience

GENERAL MANAGERS PROGRAM

  • General Managers Program Capstone

  • Online Courses (2 Elective Courses):

  • Luxury Marketing

  • Strategic Innovation for Hotel GMs

  • Communication Skills for GMs

  • Global Trends and the Implications for HR in Hospitality

  • Strategic Hospitality Management

  • Global Hospitality Trends and Best Practices: Profit from Change

  • Competitive Pricing and Revenue Management

  • Hospitality Marketing in Uncertain Times

  • Boosting Banquet Value

  • Creating F&B Operations to Meet Changing Consumer Interests

 

DESIGNED FOR:

  • General managers overseeing full-service Banquet Center

  • Senior hospitality professionals such as managing directors, assistant general managers, executive assistant managers, and operations directors who are on a pathway to promotion to General Manager within 12 months

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